Introduction
“Do I need to hire a social media agency?” is a question that crosses the minds of business owners and entrepreneurs as they begin to realize that social media has become one the most effective ways to reach their customers and audience.
If you’ve ever asked yourself the question above, you’re not alone.
As a business owner or entrepreneur, you have to somehow find the time to create a successful social media campaign while meeting all your other one-hundred and one obligations. Putting it quite simply, there’s only so much that one person can do in a day and still have time for themselves or their family and friends.
When that time comes, you know it’s time to call on the social media agency that can take an otherwise burdensome load off your plate when it comes to creating social media content and strategies.
To help you answer if you need a social media agency, consider the following reasons to hire one:
1) Getting a Guide to Your Social Media Presence
Just like any marketing strategy, social media is no different in that you need a tailor-made strategy to suit your unique needs and branding. Soltero Media is your guide on your journey to create an effective social media presence.
Nothing is worse than investing your time and efforts into creating a series of pretty posts just to see no growth or “sales-y” content that customers don’t bat an eye at.
When we’re taking on a new client, we identify your specific social media marketing needs and goals. After thoroughly researching your business’ industry and competition we create a practical and easy to understand plan of action to achieve your targets.
2) Being Able to Consult a Social Media Expert
Have you ever thought about hiring an employee, or perhaps a “tech-savvy” college student who does social media management as a side-hustle to take care of your social media?
When you hire a social media agency, you’re getting the expertise of a professional (usually at a fraction of the price of an employee’s salary/wage) whose sole job is to create and implement an effective social media marketing strategy for your business.
While employees have to deal with juggling multiple functions in their day-to-day jobs, with Soltero Media you get access to graphic designers, blog-writers, and talented social media managers who get results.
3) Developing Strong Relationships With Your Target Audience.
In today’s over-saturated marketplace, making your business and brand stand out above the noise is essential to reaching your customer scrolling through their social media feeds at lightning speeds. This is not to mention that, as a business owner, it can be hard to keep up with all of the notifications and DM’s from inquiring customers. While we know that you wouldn’t ignore or forget about a customer right in front of you, those kinds of things can slip through the cracks in your messages.
It’s no longer viable to pitch your products to customers online only through ads. Those days seem to have come and gone by. Customers are drawn to brands that humanize their online presence and actively communicate with them by engaging in the content THEY create. Social media has made the marketing world a two-way street. Without developing this relationship you can find yourself frustrated with the lack of results on your social media content.
Let us do the heavy lifting and chat with your customers on your DM’s, answer their questions and build that human connection they’re looking for.
4) The Social Media Scene is Always Changing
It’s no secret that social media trends are a constant shifting sea, changing from one week to the next (and in some cases, change day to day!). It can be extremely time consuming to keep up with the ever changing trends, and as a business owner or entrepreneur balancing that with everything else can get tricky.
A social media agency can help you save time researching all the up and coming trends and keep you ahead of the competition. While “the algorithm” can be a tricky thing to master, (we’ll save that topic for another day) staying on top of it can mean the difference between a successful social media campaign and wasted time and effort, because time is money!
5) Maintaining Post Consistency
While there’s no sure-fire way to crush it on social media, one thing is for certain: posting consistently is absolutely essential to a successful online presence. Missing a week of posting can make people start to wonder if you’re still in business or if things have taken a turn for the worse. That’s not to mention that more and more people are using social media to discover local businesses, shop online and learn valuable information. It’s not enough anymore to just be “on the top of the Google search results” (while this is still important).
Some companies can make quite a splash with 3 posts a week, while some are more aggressive with 5-7 posts a week. The important thing is that your company, its products and services are consistently in the news feed of your target audience, not only for the sake of the algorithm, but also to develop trust with your customers, keep them informedof sales/opportunities and engaged with updates on your business happenings.
